Shrinkflation comes for an also-ran Nab

"Where's the peanut butter?" snack fans fume

Contemporary Austin sandwich crackers/ Photo by Hanna Raskin
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At the Cary Heritage Museum, a compact municipal history exhibit on the third floor of a cultural center in downtown Cary, North Carolina, the going joke is that the package of peanut butter crackers on display has never changed.

Mounted between images of the atomic bomb and Elvis Presley on the town’s timeline, the six-pack of Austin sandwich crackers looks as fresh as the day it was affixed to the wall. The cheese crackers haven’t crumbled; the peanut butter filling hasn’t grown mold.


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