Look, Homeward Kitchen

Golden Corral has big plans for new brand

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With Boston Market on the cusp of collapse, a North Carolina-based company appears poised to feed the nation’s appetite for corporatized meat-and-three meals.

Golden Corral—which since launching as a Fayetteville steakhouse in 1973 has grown into a national chain with more than 500 locations—recently opened its first Homeward Kitchen in Southern Pines. According to Restaurant Business, which covered the December debut, execs in the company’s Raleigh headquarters nixed a plan to assign the name “Homeward Kitchen by Golden Corral” to the new counter-service format.

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