Barbecue is what Americans agree on

Chalk it up to protein passion

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Even in this time of Zoom fatigue, thousands of food professionals every other week eagerly tune into Datassential’s webinar covering current food and beverage trends: The research firm keeps a close eye on the industry, conducting consumer surveys and menu studies to reveal what Americans will be eating next. Datassential recently delved into barbecue, issuing a report titled “What’s New in Cue: Fire Up the Future of Barbecue.” I spoke with Datassential’s Mike “If it’s not backed by data, it’s not a trend” Kostyo about his company’s findings.

Hanna Raskin: Tell me how this barbecue research came about.

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