When moons hit your eye like too much AI

As the nephew of a one-time Shakey’s franchisee, Joe Kiefer has spent his whole life thinking about pizza. Before he opened Mercer Village Pizza in Macon, Georgia in 2024, he’d already worked out how he would surpass every other local pie by mixing fresh herbs into his tomato sauce, buying loaves of mozzarella rather than shredded shlock, and setting up an alleyway smoker so his pulled pork pizza would honor the region’s barbecue reputation.

Then, when it came time to alert diners to the care he was taking in the kitchen, he asked ChatGPT to create a promotional Facebook post.