November 6, 2025

Vets put their stamp on startup whiskeys

Military liquor stores slow to support them

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In a Class Six store at Fort Bragg, BHAWK spirits are displayed with banners that tell the stories of the founders/ Photos by Susannah Skiver Barton
In a Class Six store at Fort Bragg, BHAWK spirits are displayed with banners that tell the stories of the founders/ Photos by Susannah Skiver Barton
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By Susannah Skiver Barton
Avatar photo
By Susannah Skiver Barton

Visit any ABC store in Fayetteville and you’re bound to see bottles sporting Army insignia or prominently pro-military designs, such as Boundary Oak 82nd Airborne and Old Hillside Purple Heart Tribute. Mainstream brands target the armed forces too: Evan Williams and Pendleton have special offerings that celebrate the military and veterans. 

As the Army celebrates its 250th anniversary this year, distilleries such as Green River and Brother Justus have released limited-edition bottles to commemorate the occasion.

 
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