Time to call your buddy in Bismarck

TFS is making a play for the Great Plains

As paid subscribers who last week read my drinking guide to the South’s area codes know, I’m a completist. “One-and-done” means nothing to me.

So, I was disappointed to see a gaping hole in Substack’s new Audience Insights map, which shows where a newsletter’s readers live. Until the company unveiled this feature, I didn’t have a clue if my subscribers were clustered in Pakistan or Japan.