As the hundreds of TFS readers who completed our recent poll know, the purpose of the exercise—other than awarding a jar of ramp chile crisp to one lucky survey-taker!—was to produce useful information for prospective advertisers. That’s why the questions were short on quirk by this publication’s standards: I guess I’ll never know what you like to spread on your English muffin.
But I didn’t need to ask any questions to determine that TFS readers are endlessly curious. I know that our subscribers always like to know more, which is why I wasn’t surprised when several of them wrote to ask what the survey revealed.
Since I’m wagering you might be wondering too, here’s a quick overview of what the answers showed:
Maybe we should run more surfing stories.
While TFS’ readership isn’t concentrated in the South, it’s clustered along the East Coast.
There’s a reason 10 percent of TFS subscribers are on the large-print plan.
No offense! I wear reading glasses too. But at 48, I’m younger than at least 60 percent of our readers.
Should I raise prices again?
We’re keeping the newsletter at an accessible price point, but for our average reader, the monthly cost of TFS represents no more than .006 percent of household income.
Would you notice if I did?
Hardly a shock that TFS doesn’t have much of a following in the financial sector: Only 13 people who filled out the survey reported working with money.
Neither money nor miles will come between TFS readers and good meals.
Almost half of you have driven more than 100 miles just to eat.
“Charming, but niche.”
When an advisor suggested I clear my survey with ChatGPT, it wasn’t fond of a question asking respondents to name the ideal food-or-beverage retirement gift. “Charming, but niche,” the program said. I asked anyhow, and boy, do you like bourbon!
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