Swimming upstream and going upscale

Silver anniversary shad and a Styrofoam cake

Avatar photo
Avatar photo

It’s not cheap to stage a shad festival.

For example, the beach and country bands hired by the Grifton Shad Festival in Grifton, North Carolina demand appearance fees. “We try to keep Saturday afternoon going open mike for a little while, but then we’ve got to pay,” festival president Charles Mitchell says. And putting on a decent parade entails contracting with Shriners International, which also doesn’t offer its services for free.


This Article is included for subscribers to South Edition and our All-Access Plan.


Help us cover food and drink across the American South as though it mattered as much as crime and politics (because it does.)