How a hard seltzer brand helped Trump win

Meet the MAGA-flavored drink building steam across South

Illustration by Dave Infante
Illustration by Dave Infante
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This story was originally published by Fingers, an independent newsletter about drinking in America. Readers of The Food Section can score a discounted subscription to Fingers here

Around 2:45 a.m. on the day after Election Day, after it became clear that Donald Trump had the race in the bag, Dana White took the stage at Mar-a-Lago. The Ultimate Fighting Championship’s head honcho started the party with half a minute of praise for Trump’s resilience, work ethic, and other character traits the president-elect obviously doesn’t possess. Then, White shouted out some “manosphere” entertainers integral to his win. 

 
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