Beer, wine, and very green soda

Even before they encounter a brochure rack, visitors to Memphis can now acquaint themselves with the city by sipping on a “Memphis as Truck” stout brewed by Memphis Made Brewing Co., using coffee from local roaster French Truck.

“Craft beer is a great entryway to a city,” says Andy Ashby, co-founder and sales manager of Memphis Made, which last month opened a sit-down location at Memphis International Airport. “It gives you a little bit of a feel for the place when you can get a beer that you can’t get anywhere else.”